[Ecohoon] Reflecting on MimiMinu's Company Presentation

Mimiminu is a YouTuber. Their ideas are truly great, and they're an excellent speaker. Although younger than me, I truly respect and learn from their effort and creativity.

One of their content pieces involves joining a company as a new employee and giving a marketing consulting presentation. They've given presentations at many companies and received much praise.

Their presentations are creative and entertaining. Most of their topics focus on how to target the MZ generation. While they might incorporate seemingly nonsensical gag elements into their catchphrases, marketing methods, and strategies, some of them are actually quite sensible and worth trying.

In doing so, it naturally becomes a challenge. From the company's perspective, there might be some anxiety; they might wonder, "Will this work?" or "Isn't this too informal?" Large organizations are slow to make decisions and act, but I encourage them to try.

This is where larger companies fall short. They are incredibly afraid of challenges. But you have to take risks to succeed, and you can also fail. Success is great, and if you fail, you learn. Instead of just worrying internally about how to overcome difficulties, you should challenge yourself because it's difficult.

One company said they would plan YouTube content to target the younger generation. However, they always demand references. Referencing other companies' examples is good to minimize failures. But relying too much on references prevents the creation of original content.

If everyone just keeps referencing, only similar content will be produced. However, if you dig into the sources of the content, you'll find that there is a company that first dared to create that concept.

Creating characters, writing catchphrases, and using abbreviations are all examples of mimicking other companies' action items, but someone must have tried these strategies first.

If you truly care about your customers, why not think about what they like and boldly and quickly "execute"?