The habit of revisiting past leads can contribute to increased sales performance.
Reaching out to past inbound leads to inquire about project progress and offer assistance can lead to new contracts.
Just like a seemingly extinguished ember can be rekindled to a roaring flame, revisiting past leads can help maintain customer relationships and contribute to business growth.
Discarded cigarette butts lying around can lead to a major fire. No matter how small the ember, it's essential to develop the habit of double-checking.
This habit is also crucial for us in sales. The habit of revisiting past inbound leads or secured outbound leads. It's a concept discussed in many sales books – paying attention to past leads can result in deals.
It was like a miracle for me. I was struggling with a lack of new inbound leads, and outbound sales were, needless to say, a challenging method. So, I organized and monitored the inbound leads that came in before I joined the company and, without high expectations, sent follow-up emails.
“We noticed you inquired with us in the past, is your project underway now?” “I'm newly joined and would love to help, is there anything I can assist you with?” I approached customers with these questions. Thankfully, one CEO accepted my offer.
I don't think such cases are common. However, I believe these leads shouldn't be dismissed outright. It might be challenging, but it's worth a try.
Out of gratitude, I visited the CEO's office in person to express my thanks. I conveyed my appreciation for their initial inquiry and subsequent use of our service.
By revisiting the extinguished flame, I was able to reignite it. I hope that this flame will blaze brightly, leading to greater global success for the customer's service, and that it will spread to other customers, helping their services flourish globally.