에코훈의 메아리

[Ecohoon] Reviving Old Leads

  • Written Language: Korean
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Created: 2024-07-31

Created: 2024-07-31 10:08

Discarded cigarette butts lying around can lead to a major fire. No matter how small the ember, it's essential to develop the habit of double-checking.


This habit is also crucial for us in sales. The habit of revisiting past inbound leads or secured outbound leads. It's a concept discussed in many sales books – paying attention to past leads can result in deals.


It was like a miracle for me. I was struggling with a lack of new inbound leads, and outbound sales were, needless to say, a challenging method. So, I organized and monitored the inbound leads that came in before I joined the company and, without high expectations, sent follow-up emails.


“We noticed you inquired with us in the past, is your project underway now?” “I'm newly joined and would love to help, is there anything I can assist you with?” I approached customers with these questions. Thankfully, one CEO accepted my offer.


I don't think such cases are common. However, I believe these leads shouldn't be dismissed outright. It might be challenging, but it's worth a try.


Out of gratitude, I visited the CEO's office in person to express my thanks. I conveyed my appreciation for their initial inquiry and subsequent use of our service.


By revisiting the extinguished flame, I was able to reignite it. I hope that this flame will blaze brightly, leading to greater global success for the customer's service, and that it will spread to other customers, helping their services flourish globally.

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